The official soft drink of the Dry January® challenge
Dry? Hardly.
Going dry in January doesn’t have to feel like a punishment. Or a personality transplant.
It can be full of flavour.
Clear head. Sharper taste buds. Better sleep. And drinks that don’t feel like a downgrade.
DASH makes healthy soft drinks infused with real fruit. No sugar. No sweeteners. No calories.
Just something cold, clean, and genuinely satisfying to drink when alcohol’s off the table.
What is the Dry January® challenge?
Created and run by Alcohol Change UK, the annual Dry January® challenge sees hundreds of thousands of people change their relationship with alcohol for January and beyond using the free tools and resources provided by Alcohol Change UK, including the Try Dry® app, daily motivational emails, and an active online community.
People do it for different reasons:
- To feel better physically
- To sleep properly again
- To save money
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To prove they don’t need a drink to unwind
There’s no rulebook. No judgement. No perfect version.
Just 31 days of doing things a little differently.
Want something fun to keep track of the month? Try the DASH Dry January® Bingo Card.
Why people do the Dry January® challenge
Most people notice changes within the first couple of weeks:
- Better sleep
- More energy
- Clearer skin
- Fewer crashes
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Better focus
The biggest shift is clarity. Health, sleep, money, energy. People want more of the good stuff. The Dry January® challenge helps those habits last well beyond the month.
What to drink during the Dry January® challenge
This is where most Januarys fall apart. Not because people miss alcohol, but because the alternatives are full of sugar, artificial ingredients or… boring.
And that’s where DASH comes in.
Sparkling water infused with real fruit. Cold. Crisp. Sharp.
No sugar.
No sweeteners.
No weird aftertaste.
Just drinks that hold their own in a glass.
Why you should grab a DASH for the Dry January® challenge
You don’t need a long prep list and a million fancy ingredients to make something dangerously delicious. With DASH, the simplest serves often taste the best. A cold can, a good glass, the right garnish - suddenly your January menu is serving.
Here’s why DASH fits:
- Real fruit gives proper flavour, not artificial sweetness
- Sparkling texture keeps it interesting
- No sugar or sweeteners means no crashes
-
Clean ingredients make it easy to stick with
It’s not about replacing alcohol. It’s about upgrading what’s in your hand.
Still social. Still satisfying.
The Dry January® Challenge isn’t about restriction, it’s about discovery. It’s a reminder that you can feel good, sleep better, and still enjoy your nights out.
Dinner with friends. A pub quiz. A midweek wind-down.
DASH works wherever you’d normally reach for a drink, because it doesn’t feel like you’re missing out.
Your brain says clean. Your mouth says fun.
Dry January® challenge FAQs
Is going dry in January good for you?
For most people, yes. Better sleep, more energy, fewer crashes. But the biggest benefit is awareness, not perfection.
Can you drink anything during the Dry January® challenge?
Yes. Just not alcohol. Many people choose sparkling water, alcohol-free drinks, or soft drinks without sugar or sweeteners.
What’s the best alternative to alcohol in Dry Jan?
Something that feels intentional. Not a downgrade.
Drinks with flavour, texture, and presence make it easier to stick with.
Ready to stock the fridge?
With a DASH in your hand, you have all the fizz and flavour you want. You just have to do the fun bit.
Cold cans.
Real fruit.
No compromises.